Here are two key characteristics of content that we know Google favors.ġ. If a high percentage of users leave your page without clicking through to another, resulting in a high bounce rate, Google will penalize you for it. If Google trusts your page enough to serve you up as a top result to a query, then that page better deliver a great piece of content to the viewer. In essence, if your content impresses a human, then it will probably impress Google. These days, the most important thing to understand about SEO is that your content must be high-quality, informative, and satisfying to a user. At first, this scheme worked, until Google caught on and updated its algorithm to foil this strategy. They would pack these pages with keywords, which are words that appear in popular search terms. They churned out massive amounts of low-quality, “thin” (300 words or less) content pages on a variety of topics. In the past, many SEO experts were in the business of gaming the system in hopes of getting top placement on SERPs to attract users. So what exactly is Google looking for?įirst, let’s talk about what Google is NOT looking for. This is the crux of why we’re here: to learn how to get Google’s attention with SEO in order to rank higher and increase traffic to your website from search. That said, by studying how content performs, analysts have arrived at some conclusions as to how you can make your content more attractive to Google’s algorithm. That’s because Google keeps its exact algorithm secret, and it updates it frequently, which keeps the SEO community on its toes. Very few people know the actual details of Google’s algorithm. This helps Google serve up the most relevant pages in response to a user’s query. Google’s algorithm is a program that analyzes a series of unique characteristics of each web page it indexes. As Google puts it, “…our algorithms look up your search terms in the index to find the appropriate pages.” These search results appear on a SERP (Search Engine Results Page).
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